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US Adults Intend To Travel, Says Survey
by Travel Trade Staff

The travel intentions of US adults appear to be on the rise, according to the latest travelhorizons (TM) survey, the nationally-representative survey that is co-authored quarterly by Ypartnership and the US Travel Association. Almost two-thirds (63 percent) of US adults expect to take at least one trip for leisure purposes between August 2009 and January, 2010, up from 61 percent who expressed the same intention in July 2008. Assuming Americans act on their stated intention, this will translate into an estimated 142 million US adults taking at least one overnight trip during the next six months.

"Americans' continued strong interest in travel and positive perceptions of its affordability are positive signs for the industry," said Roger Dow, president and CEO of the US Travel Association. "The cost of travel remains at historic lows, giving consumers phenomenal options and the opportunity to stretch their dollars farther."